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Italian supervisory authority prohibits use of Google Analytics

10 October 2023


Another supervisory authority (SA) has struck down on the use of Google Analytics.

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Previously, the Austrian SA and others have disallowed the use of Google Analytics. The Italian SA started an investigation of the Italian company Caffeina Media S.r.l’s use of Google Analytics after a complaint from the interest group NOYB (None of Your Business). The SA found that visitors to the company’s website got their personal data transferred to the US without supplementary measures in addition to the Standard Contractual Clauses. Therefore, the SA concluded that American authorities could access the personal data. The company has got 90 days to make the use of Google Analytics compliant with the GDPR or otherwise the company’s use of Google Analytics will be prohibited.

Read more: Italian SA bans use of Google Analytics: no adequate safeguards for data transfers from Caffeina Media S.r.l. to the U.S. | European Data Protection Board (


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